The Boat Race

The Boat Race is the annual rowing race between the Oxford and Cambridge University Boat Clubs that takes place on the River Thames in London.

I was Lead Creative on this project across three years (2018-20). I worked with The Boat Race client team, designing, implementing and delivering all event branding. This included the Official Race Day programme, all Race Day signage and branding along the River Thames, and all of the social assets posted in the build up to and on Race Day.

Role: Lead Creative

Agency: Creative Midfield

Year: 2018, 2019, 2020