Candela Medical - Nordlys

Candela are an international aesthetic treatment company. We were briefed to create a global campaign for the launch of a new medical treatment.

We began by writing a new strapline for the campaign: ‘You’re In Trusted Hands’. We then developed a creative system from that which was built around ballet dancers, symbolising the trust and relationship between Candela and its clients. We created digital campaign assets that would be distributed globally in eight languages across social media and paid search advertising.

‘Nordlys’ was a highly rewarding project as it became Candela’s most successful campaign to date.

Role: Lead Creative

Agency: Noesis Design